If you own a small business in New Jersey (literally any small business) you have clearly seen the dwindling results produced by print and traditional ads over the last 3 to 4 years. In fact, most small businesses believe that advertising DOES NOT REALLY WORK due to the combination of running poorly designed ads in un-targeted print products.
However, if you are willing to accept the fact that your advertising and marketing needs to change and then adapt to a highly targeted, digital marketing strategy, you can actually CUT YOUR COSTS and DRASTICALLY INCREASE YOUR RETURN ON INVESTMENT.
Key Facts About facebook that you can’t ignore:
- One in five page views in the United States occurs on Facebook. (Source: Infodocket) How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
- 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing) The Takeaway: You can’t afford to sit it out or choose not to understand this advertising medium. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
- Age 26 to 37, make up 35.7% of users on fb. What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook with HIGHLY TARGETED ADS.
